NEWS AND INSIGHTS

Read on to explore our top tips for event planners and be the first to hear about our upcoming pack releases.

All articles

  • AUG 22

    12 Reasons Why Your Business Needs to Exhibit at Trade Shows and Expos

    One powerful way to stand out from competitors is by exhibiting at trade shows and expos. These events offer a unique platform to showcase your products, connect with potential customers, and stay ahead of industry trends.

    Billie Petrie
  • MAY 29

    Introducing Brand Activation for your Event Strategy

    Explore what brand activation is, why it matters, and provides actionable tips and examples to help you create immersive, engaging experiences that leave a lasting impression on your audience.

    Billie Petrie
  • MAY 02

    5 Innovative Ways Digital Stand Activation Can Transform Your Event Stand

    From interactive displays to virtual reality experiences, this article uncovers stand activation strategies that engage attendees and elevate brand visibility, making your event stand an unmissable experience.

    Billie Petrie
  • APR 21

    The Benefits of Creating a Website for Your Event

    In this article, we explore the benefits of creating a dedicated website for your event. From boosting visibility and accessibility to providing valuable analytics insights and attracting sponsors, a professional website can help set your event up for success.

    Billie Petrie
  • MAR 14

    Maximise Your Expo's Reach with Social Media

    Social media can be one of the most powerful marketing tools when marketing your event, as it can help you reach your target audience as well as be introduced to new audiences. Here's our tips on using social media to your event's advantage.

    Billie Petrie
  • MAR 08

    The Guide to Guerrilla and Experimental Marketing for your Event

    There is a impressive variety of techniques and strategies to expand upcoming event’s reach and stay on top of the trends. Here are two strong and engaging marketing techniques for events — guerrilla marketing and experimental marketing.

    Billie Petrie
  • JAN 19

    Marketing your Event in 6 Easy Steps

    Whether you're an experienced event planner or new to the world of event marketing, these 6 easy steps will help you effectively market your event and make it a success.

    Billie Petrie

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