Exhibiting at events offers a great opportunity to showcase your brand, products, and services to a captive audience. However, in a grand expo hall of competitors, standing out can be a daunting task.

That's where interactive elements like games come into play. Games not only attract visitors to your exhibition stand but also create memorable experiences that leave a lasting impression long after the event. To help you maximise your exhibitor experience, here are five types of games you should consider incorporating into your event stand.

Why use Games?

Incorporating games into your exhibition stand offers numerous benefits that can significantly enhance your overall event involvement and drive tangible results. Here's some reasons why you should consider including games:

  • Increase Engagement: Games have a unique ability to capture attendees' attention and encourage active participation. By providing interactive experiences, you can create meaningful engagements with visitors, fostering memorable interactions that leave a lasting impression.
  • Brand Awareness and Recall: Games allow you to infuse your brand messaging and identity into interactive experiences, increasing brand visibility and recall among attendees. By incorporating branded elements into games, you reinforce your brand image and make a lasting impact on potential customers.
  • Lead Generation: Games provide an excellent opportunity to collect valuable attendee data and generate leads. By requiring participants to register or provide contact information to play, you can build a database of qualified leads for follow-up after the event.
  • Stand out from Competitors: In a crowded exhibition hall, standing out from the competition is crucial. Games offer a unique way to differentiate your booth and attract attention amidst the sea of exhibitors. By offering interactive experiences, you can draw in curious visitors and set your booth apart from others.
  • Positive Brand Perception: Fun and interactive games create positive associations with your brand, positioning your company as approachable, innovative, and customer-centric. By providing enjoyable experiences, you can foster goodwill and build rapport with attendees, increasing the likelihood of future engagement and conversions.

Types of Games

1. Find and Search Characters

This game involves hiding characters or objects related to your brand throughout a specific setting and challenging attendees to find them. For added brand-recall, these types of games can also be personalised with your logos, mascots and brand colours. This game fosters engagement while promoting brand awareness as attendees search for hidden items.

2. Trivia Quizzes

Quizzes test attendees' knowledge about your industry, products, and brand or can simply entertain with general trivia questions. Create a series of questions with varying difficulty levels and offer any incentives for correct answers or reaching the top of the leaderboard.

3. Memory Games

Memory games challenge participants to remember and match pairs of images or information related to your brand. This game enhances cognitive engagement and encourages attendees to focus on your brand messaging while having fun. Memory games are highly customisable and can be tailored to suit different themes or products.

4.    Interactive Product Demos

Interactive product demos allow attendees to experience your products or services first-hand through hands-on interactions or virtual simulations. Incorporate challenges or objectives into the demo to gamify the experience and encourage participation. Interactive product demos showcase your offerings in an engaging and memorable way, leaving a lasting impression on attendees.

5. Spin the Wheel

Add an element of excitement and chance with the spin-the-wheel game, where attendees have the opportunity to win exciting prizes, rewards or discounts. Spin-the-wheel games not only incentivise engagement but also help with simplified lead generation, driving traffic to your stand and creating excitement around your brand.

Final Thoughts

Incorporating games into your exhibition stand can transform your event presence. These interactive experiences not only attract visitors but also engage them in meaningful ways that leave a lasting impression. From trivia challenges to interactive product demos, each game offers a unique opportunity to captivate attendees, drive engagement, and achieve your event objectives.

By leveraging the power of games, you can increase brand awareness, generate leads, and foster positive associations with your brand. Whether you're aiming to educate attendees about your products, entertain them with fun activities, or create memorable experiences that set your brand apart, exhibition stand games offer endless possibilities for creativity and engagement.

Whether it's a memory puzzle, a trivia quiz, or an interactive product demo, the key is to create experiences that resonate with attendees and leave a lasting impression long after the event.

 

Featuring tiers of customisation and fully integrated lead capture forms,  discover how ExpoBeacon’s games can help to level-up your event stand. Check out our range of interactive stand games here.