In the competitive landscape of events and exhibitions, standing out from the crowd is crucial for exhibitors looking to leave a lasting impression. In this digital age, the key to capturing attention lies in embracing innovative technologies, and one such game-changer is the use of interactive displays.
In this blog post, we'll explore how exhibitors can leverage interactive displays to not only capture attention at their event stand but also enhance engagement and drive meaningful connections.
What are Interactive Displays?
Interactive displays are advanced digital interfaces that allow users to actively engage with content through touch, gestures, or other interactive methods. Unlike traditional static displays, interactive displays respond dynamically to user input, fostering a two-way communication between the user and the displayed content. Interactive displays are versatile and find applications in various settings, including educational institutions, retail environments, and events. Whether employed for showcasing products, facilitating interactive presentations, or creating immersive learning experiences, these displays have become integral tools for enhancing user engagement and creating memorable interactions across diverse industries.
How to Utilise Interactive Displays for your Stand
These are some of the ways you can increase attendee engagement at your event stand and utilise interactive displays.
Interactive Games
One of the most effective ways to draw attendees to your stand is by incorporating interactive games. Whether it's a trivia quiz related to your industry or a captivating game that showcases your products, interactive displays make the entire experience memorable. Having an immersive experience means attendees are more willing to spend longer on your stand and are also a great way to start conversation in a more relaxed manner.
Lead Capture Forms
Say goodbye to traditional paper forms and hello to seamless lead capture through interactive displays. Exhibitors can design user-friendly forms that attendees can easily fill out on a touch screen. This not only simplifies the data collection process but also ensures that exhibitors leave the event with valuable leads ready for follow-up. Combining a lead capture form onto the end of an interactive game can also be a great way to increase stand engagement and make meaningful connections.
Product Catalogues
Interactive displays provide an ideal platform for showcasing your product catalogue in a visually appealing and interactive way. Instead of flipping through printed brochures, attendees can explore your products through a digital catalogue with images, videos, and detailed descriptions. This immersive experience not only educates the audience about your offerings but also positions your brand as forward-thinking and technologically savvy.
Interactive Maps
For exhibitors with a global or multi-location presence, an interactive map can be great addition to your event stand. Displaying a map of company or service locations allows attendees to explore your reach and better understand the scope of your operations. Whether it's regional offices, manufacturing facilities, or distribution centres, an interactive map adds a dynamic element to your booth and reinforces your brand's presence.
Live Demonstrations
Interactive displays provide an excellent platform for live demonstrations. Exhibitors can use touch screens to showcase their products or services in action, allowing attendees to interact with simulations or demonstrations. This hands-on approach creates a memorable and immersive experience, leaving a lasting impression on potential clients.
Social Media Integration
Integrate your social media presence with interactive displays, allowing attendees to engage with and share content directly from your booth. Whether it's live social media feeds, hashtag campaigns, or interactive social walls, this approach encourages attendees to having a better understanding of your company and may influence buying decisions.
Live Polls and Surveys
Gauge real-time feedback from attendees by incorporating live polls and surveys. Interactive displays provide a platform for exhibitors to collect valuable insights into attendee preferences, opinions, and needs. This data can inform post-event follow-up strategies and help refine future marketing efforts.
Measuring the success of Interactive Displays
A great benefit of interactive displays is that they can be customised to your desired outcomes, and one addition that can be added is post-event analytics. Through any of the multiple uses of interactive displays, after the event you can find out how long people spent at your stand, how long they interacted with the display and track how valuable the leads were. This provides you with a better understanding of your overall event success and helps to refine future event strategies.
Final Thoughts
In a world where everything is heading digital, exhibitors must leverage every opportunity to stand out and make a lasting impact. Interactive displays offer a versatile and powerful toolset for achieving this goal. By incorporating games, lead capture forms, product catalogues, and interactive maps, exhibitors can create an immersive and memorable experience that not only captures attention on the event floor but also fosters meaningful connections with their target audience.
Are you looking for a way to digitalise your event stands? Contact ExpoBeacon, our interactive display solutions are designed to create an immersive and engaging experience for your visitors. Whether you're looking for an interactive game, live social media wall, or custom content, we collaborate closely with you to understand your business and signage objectives. Find out more here.
