According to Bitly, QR Code usage was up 152% in 2022. QR codes can be a powerful tool to help streamline event planning as well as enhance the event experience for all of those who attend.
Here’s everything you need to know to bring QR codes into your event.
What are QR codes?
QR codes, or Quick Response Codes, are a type of two-dimensional barcode that can be scanned using a smartphone camera. They have become increasingly popular in recent years as a way to quickly and easily access information or perform certain actions, such as making a purchase or accessing a website. In the event industry, QR codes have proven to be a valuable tool for both attendees and event planners.
How to use QR codes for Planners
For event planners, QR codes can be used to track attendance and gather data about attendees. They can also be used to create interactive experiences, such as scavenger hunts or surveys, to engage attendees and gather feedback about the event. Furthermore, QR codes can be used as a way to promote the event via social media, allowing attendees to share their experiences with connections and followers.
How to use QR codes for Attendees
For attendees, QR codes can be used to streamline the check-in process, allowing them to quickly and easily register their attendance at an event. They can also be used to access event schedules, speaker bios, and other information about the event. Additionally, QR codes can be used to make payments, such as for food and drinks or merchandise, eliminating the need for cash or card transactions.
How to incorporate QR codes into events?
QR codes can play a role in contactless and paperless events, providing a safe and convenient way for attendees to access information and participate in activities without the need to exchange physical materials.
Contactless Check-In
One of the most significant advantages of using QR codes at events is the ability to provide contactless check-in. With the ongoing concern about the spread of COVID-19, contactless check-in has become increasingly important. Attendees can simply scan a QR code with their smartphone to register their attendance, eliminating the need to exchange physical materials. It also allows for less event staff needed to check visitors in, leaving them able to assist attendees throughout the whole event venue.
Promotes lead capture
QR codes can also be used to promote lead capture, as QR codes can be placed on your attendee badges to allow attendees can easily swap details with each other for later follow up. Many people now use QR codes on their business cards, with most linking to either their website or LinkedIn profile.
Collect event feedback
QR codes can also be used to collect feedback about the event. Attendees can scan a code to access a survey or provide feedback about their experience. This allows event planners to gather valuable insights about what worked well and what could be improved for future events.
Enter prize draws and giveaways
Entering prize draws or giveaways can be another great way to use QR codes for an event. Attendees can scan a code to enter a contest or participate in a scavenger hunt, which can increase engagement and excitement on the day.
Collect Payments
Collecting payments or paying for items at an event can sometimes be challenging, particularly at venues with poor reception. QR codes can be used to collect payments for food, drinks, merchandise, and other items. This eliminates the need for cash or card transactions and makes it more convenient for attendees to make purchases.
See Metrics
When you looking back at your event, you want to see what aspects were popular and what was not successful so you can make changes in the future. QR codes can be used to track attendance, gather data about attendees, and see metrics about the event that otherwise would be expensive or difficult to track. From there, event planners can use this information to improve future events and make data-driven decisions.
Keep in touch
Personalising event banners and promotional materials throughout the event with QR codes can also be a great way to keep in touch with attendees. This will allow users to stay in contact with the event, either by signing them up to a mailing list or see more upcoming events.
How to create event QR codes?
There are plenty of free online tools that can create QR codes for any aspect of an event, such as QR generator or QRFY. Simply decide on the end use for the code, e.g. adding a payment link and finalise the look and colours of QR codes to make them stand out. Then download the QR code and incorporate it onto printed marketing materials for the event, or use on social media or event websites to encourage people to scan the code.
Final Thoughts
QR codes are a versatile and efficient tool that can help to improve the overall experience for attendees and event planners alike. They can be used to streamline registration, provide access to important information, and create interactive experiences. With the increasing demand for contactless and paperless events, QR codes have become an essential tool in the event industry.
For more helpful tips for event planning, visit ExpoBeacon Insights and news.
