Event branding can be a crucial aspect of any successful event as it helps to create a lasting impression on attendees and sets the tone for the entire experience.

Whether it's a corporate conference, trade show, a music festival, or a wedding celebration, cohesive and memorable event branding can make all the difference. Here are our tips on how to ensure your branding makes an impact.

 

Why is Cohesive Branding Important?

Cohesive branding helps to communicate a consistent message, establish your event's identity, and set the tone for the entire experience. It also helps to create a strong and recognisable image for your event, making it easier for attendees to recall the event and associate it with your brand in the future.

A cohesive branding strategy can also increase the perceived value of your event and help differentiate it from competitors.

Ensuring you have documented brand guidelines will ensure you and your team always have consistent and professional materials. In short, cohesive branding is essential for creating a memorable, impactful, and successful event.

 

Tips to Help Create Cohesive Branding

 

#1 Define your brand

Before you start thinking about creating logo’s and choosing your brand colours, you need to make sure you have a clear understanding of your brand identity. If you haven’t already identified a mission statement, set your company values, identified your goals and analysed your target audience, now is the time to do them. After going through these exercises, you and your team will have a clear idea on what the event’s purpose is which will help to guide you in creating a consistent message throughout your event branding.

 

#2 Choose a colour palette

Colour is an important aspect of event branding as it can help evoke emotions and create visual impact. Be careful when selecting colours, as colours have different connotations which could affect how your event is perceived. For example, Red is associated with love and energy but it can also be noted to being dangerous and angry. These perceptions of colours may also be based on geographical locations, so ensure to note where your target market is placed and what they believe colours suggest.  Research the colours you want to use also ensuring they are complementary of each other. Choose a colour palette that is consistent with your brand and creates the mood you want for your event.

 

#3 Create a logo

Though it may seem simple, a logo is a key part of your branding which your clients and attendees will always remember. A logo is a symbol that represents your event and serves as the cornerstone of your event branding. Your logo should be simple, memorable, and easily recognisable. Make sure not to include any offensive language or imagery and check out your competitor’s logos to see if your design is individual and eye-catching.

 

#4 Consistency is key

Consistency is crucial when it comes to event branding. Any material that show your event name or logo is a direct representation of your brand, this includes emails, signage, website design, and any other promotional materials necessary.

We recommend creating templates to use for documents, presentations and social media posts so you always have a brand appropriate format to work with.

 

#5 Use a unique typeface

When created in the right way, a typeface should deliver the right emotions to the reader and set the tone that will bring the words to life, whilst reflecting the event and brand it is intended for. A unique typeface can help to create a strong visual impact and reinforce your brand identity. Choose a typeface that is consistent with your brand and creates the tone you want for your event, for instance think about the type of font you will use but also consider capitalisations, bold or italic versions to convey the right tone.

 

#6 Utilise social media

Social media is a powerful tool to promote your event and engage with your audience. Make sure that your social media presence and various channels aligns with your overall event branding. When setting up the social media accounts make sure to add correct logo and banners to profiles, as well as when sharing posts to include the correct imagery which represents your branding.

 

Final Thoughts

Event branding should not just focus on the visual aspects of your event but also on the overall experience. Think about the atmosphere you want to create, the tone of your event, and the type of experience you want your attendees to have. Creating a memorable and cohesive event branding is essential to ensuring the success of your event.

By following these tips, you can create consistent and impactful event branding that will leave a lasting impression on your attendees.

 

For more helpful tips for event planning, visit ExpoBeacon Insights and news.