Exhibition stands represent your brand, they entice potential clients and should inform visitors on what you have to offer. A good way to make sure visitors do not miss your stand is to turn it digital and have some interactive aspects.
An eye-catching stand is the most effective method for attracting attendees according to 48% of exhibitors surveyed [1].
Here are some ways you can digitalise your expo stand in order to enhance your visitor’s experience.
Virtual Reality
Attract visitors to your event or event stand using the latest virtual reality technology. Do you want to show your stand visitors the behind the scenes of your business? Or transport them across the world to see your product in action? So much is possible with the use of VR. VR headsets offer a truly immersive experience and encourage high-level user engagement, which helps to create a unique event for visitors and potential clients.
3D Hologram Displays
Using mixed reality at your event can help to have higher engagement from attendees. 3D hologram models and displays can help to create a powerful marketing strategy to showcase your brand and product and stand out from your competitors. You can either use the hologram display to showcase what a product would look like e.g., a car or laptop, or overlay on an existing product to make it come to life. As hologram units are typically self-contained, they can fit in nearly any venue or location depending on the expo you are attending.
Gamification and Giveaways
Introducing a digital game to your stand will help as a conversation starter with potential clients and help to initially capture their engagement to talk business. There are a variety of ways you can gamify your stand and draw your audience in, including virtual prize wheels, gaming apps, and social media contests.
Draw visitors into your stand’s game by promoting a prize, this could be anything from branded swag such as water bottles, tech such as tablets or keeping it all digital with online gift cards. Using prizes and giveaways helps to maintain a visitor’s interest as well as draw a bigger crowd to your stand.
Photobooths
Photobooths can be another fun way to entice visitors. It not only gives visitors a keepsake for their day out at the expo but builds your brand awareness. Having photobooths that users can share their digital photographs on social media will increase brand exposure as the photos will feature your company branding and logo.
Interactive Experiences
Having an interactive stand will entice visitors towards your stand and engage with your service or product offerings, it will also mean your stand itself is helping to sell to potential customers and leading people to you. Having touch screen displays and experiential displays encourages attendees to have hands on experience with your product or can demonstrate a fun marketing campaign to engage visitors.
Final Thoughts
Increasing the use of technology throughout your event stand improves interactivity with visitors and customers and overall provides a better experience for those who visit you. The use of different technologies at your stand can provide a more captivating and memorable experience for potential leads, ensuring you get the most out of every event.
For more helpful tips for exhibiting and event planning, visit ExpoBeacon Insights and news.
[1] 25 Trade Show Statistics that will blow your mind, N/A, 2022. https://www.displaywizard.co.uk/20-amazing-trade-show-statistics
